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The bigger picture

From the Ministry of the Interior and Kingdom Relations to the Ministry of Defence. And from the KNMI (The Royal Netherlands Meteorological Institute) to the Authority for Nuclear Safety and Radiaton Protection: the national government is versatile and extensive. With its main target group our society.

Day-to-day affairs, good and less good news, amendments to the law and all other events that have an impact on society can’t go without essential communication. With the ‘rijkshuisstijl’ (main identity) as a solid basis, RFT-O develops the right visual communication for all kinds of topics. A clear message that reaches the right people through the right channels.

RFT-O guards and respects the ‘rijkshuisstijl’, but we also push boundaries a bit. The government identity is versatile and we always see plenty of opportunities to come up with a distinctive proposal. A design that looks attractive and with that we make sure that it’s accessible for everyone.

Working together with the national government is very satisfying, because graphic design is used in communication with the largest target group imaginable: our society.

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