International success

Developing an application is easy with Ruby on Rails: the framework that is known as easy to read and understandable for many developers. In 2004, Ruby on Rails was released to the general public. Since the source code was made public, more than 6,000 developers have contributed to Ruby on Rails.

Success must be cherished and kept alive. That is why the first edition of Rails World was recently organized by The Rails Foundation in the Beurs van Berlage Amsterdam. In honor of 20 years of using, studying and improving Ruby on Rails in-and-by the community.

The Rails Foundation has created a 2-day Rails World: an international meeting place for Rails fanatics to connect, attend interesting keynotes and workshops. A close and loyal community that ensures that Ruby on Rails remains relevant in the future.

A strong visual basis is needed for this first edition. Of course, the recognizable Ruby on Rails red cannot be missing. The glow and the spot on the horizon represent the future of Ruby on Rails and give the event style a lively look. The style, just like Ruby on Rails itself, is easy to use and easy to apply to all online and offline assets that are needed for this festive event.

In short, an international and appealing style that can last for years and is flexible enough to travel around the world. Next stop: Toronto.

Brand identity


In collaboration with

Jan van Hellemond
Thomas van Zuijlen
Event organisation

Helene Wiesenhaan